PAUL is the most recognized brand in the brand portfolio of the Holder Group, which owns PAUL, LADUREE, Saint Preux and Moulin Bleu. Founded in 1889, PAUL is primarily a family story which has been unfolding over the past 120 years. For more than a century, five successive generations of men and women have handed down the fundamental values of the brand, guarded like secrets, like timeless recipes that are never out of date. Today, the name PAUL represents a network of about 600 bakeries and patisserie shops around the world. In France alone, it offers more than five million customers a month its rustic and fancy breads, viennese pastries, little cakes and entremets plus sandwiches made to order. Its tearooms provide customers with light food “à la française”. The sweet and savoury tarts, the selection of pancakes, simple dishes and mixed salads, all prepared on the spot, are ideal for lunchtime. All PAUL’s products are made with the greatest respect for traditional bakery methods, and the level of quality is one of the enduring ingredients of its success.

For any inquiries please write to inquiry@paulchina.com.